Bitchen is an independent media buying studio. Meta, Google, TikTok, LinkedIn. We run accounts where the numbers move every Monday — not every Q4. £24M+ managed across 47 active accounts.
01 — Selected accounts
Independent fashion label, ROAS stuck at 1.4× and scaling was killing margins. We rebuilt the account from the pixel up. Result: 4.4× blended ROAS, spend scaled 4× in 90 days.
Read case study →App install funnel for an indie music streaming platform. Cold start with zero brand awareness. 80k installs at <£2 CAC, 32% D7 retention, no influencer budget.
Read case study →B2B SaaS in revenue ops. Pipeline anemic, sales team burning out on outbound. We ran LinkedIn ABM + Google Search against a tight ICP. 2,400 MQLs at $58 CPL, $3.2M pipeline influenced.
Read case study →Cold launch for an independent distillery with zero brand recognition. Paid social seeded the awareness, retargeting closed the sale. 2,000 bottles sold in 21 days, blended ROAS 6.8×.
Read case study →02 — The media stack
Facebook, Instagram, Reels. Where most of our spend lives because that's where most of our results live. Creative-first accounts, server-side tracking, manual + Advantage+ blended.
Search, Performance Max, Shopping, YouTube. We treat Google as the harvest layer, not the discovery one. Built around real intent and tight match-type discipline.
Spark Ads, Branded Mission, Search. Where new brands get found in 2026. Hooks-first creative methodology.
ABM lists, Document Ads, Conversation Ads, Lead Gen Forms. Tight ICP work, no spray-and-pray. CRM integrated.
50+ ad variants per account per month. UGC, statics, motion. Hooks tested ruthlessly. Winners scaled fast.
Server-side pixel, CAPI, GA4, MMM. We trust the math, not the platform-reported metric. Custom dashboards in Looker.
The ad is half the work. We build conversion-optimized landing pages and run weekly A/B tests on hero, hooks, social proof, checkout. Often the cheapest ROAS lever we have.
03 — How an account runs
Account audit, pixel + server-side tracking, CAPI, GA4 cleanup, baseline KPIs. We don't touch a budget until the data we'll measure with is honest.
First 15-20 ad variants live, structured campaigns, conservative budgets. We're not optimising yet — we're learning what your audience reacts to.
Winners get 5×, 10× the budget. Losers get killed. Creative cadence settles to weekly batches. New channels added once Meta is profitable.
Weekly creative refresh, monthly attribution review, quarterly MMM. Dashboard you can read at 8am with a coffee — not at 4pm with your CFO.
→ Ethos · The short version
— 06 things we do not do —
They took our Meta account from 1.4× to 4.4× ROAS in 90 days, then tripled spend without breaking the funnel. The weekly report is the only one I actually read.
04 — Let's talk
Free 30-min audit of your current setup. We reply within 24 hours. No twelve-field form, no bot, no SDR. Just a real conversation with a media buyer.